Forget Barbie, Mex-Am Company Makes Dolls Dressed In Traditional Traje Of Each Mexican State
"We do it for our family, we do it for our people."
Forget "Made in China" Barbie, Charro Azteca's dolls are Made in Mexico and each one wears the traditional costume of her state.
"I was raised with this deep burning pride for my culture," writes Mexican-American Francisco Galvez, who started the family-owned and operated Charro Azteca in 2015 to keep "our Mexican culture alive here in the USA."
Galvez's grandfather was a charro artisan, a talabartero Jalisciense. His father was born in Zacatecas, a competitive charro who immigrated to the US. Both men instilled respect and love for their traditions in Galvez, who made it his goal to bring Mexican culture to the US and make it "affordable and accessible to everyone."
He started with a laptop at his kitchen table. Now, Charro Azteca is the largest online retailer of authentic Mexican goods in the world, selling everything from Fúchila air fresheners to handstitched charro trajes and gear like his grandfather used to make.
"We do it for our family, we do it for our people...There's no bigger motivation than your offspring," says Galvez, who has a son, while his brother and partner in the company has two daughters.
"It’s my responsibility to pass along this love for our culture," he writes.
And it seems Galvez knows that to instill love and pride for our culture in the next generation, we need to start early.
Which is why, in addition to their baby- and child-sized traditional trajes and hoodies that rep Mexican states, Charro Azteca has rolled out a line of Mexican State Dolls. What better way to inspire pride than via the toys kids play with every day?
Unlike Mattel's Barbies, which are made in China, Charro Azteca's dolls are all made in Mexico and each is dressed in the traditional costume unique to her state.
Estado de Mexico
And, of course, a Charra doll.
Keep the culture alive.
Play with pride!