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First Indigenous Woman Ever Is Crowned Queen At Nayarit Beauty Pageant

Culture & Community By O. DELGADO
First Indigenous Woman Ever Is Crowned Queen At Nayarit Beauty Pageant

"Many people told me I couldn't participate in a beauty pageant and look at me; I'm standing here today, happy and fighting for one of my dreams."

“Muchas personas me dijeron que yo no podía participar en un certamen de belleza y mírenme; hoy estoy aquí parada y feliz luchando por uno de mis sueños.”

18-year-old Yukaima González, a young woman of wixárika heritage, was crowned queen of the Feria de Nayarit 2019.  Yukaima is the first indigenous woman ever to win a beauty pageant in Mexico.

Fifteen women from different regions in the state of Nayarit competed for the crown.  Yukaima is from Guadalupe Ocotán and represented the region of La Yesca.  

Yukaima won the traje típico category with her stylized traditional costume made of beads and yarn accompanied by the traditional "ojos de Dios," representative of her wixárika (huichol) community.

Yukaima in her traje típico estilizado

The women also competed in evening dress and social contribution categories. 

During the social contribution category, called "Beauty That Inspires," Yukaima talked about helping people in mountain communities start their own panaderias to promote self-employment and family well-being. 

Yukaima and her mother

Yukaima is in her second semester at university, studying Physical Culture and Sport.  She hopes that her win will help her community have more inclusion in society, writing on Facebook:

"I'm convinced that it is worth it to dream and no matter the stereotypes, we all have value."