This Holiday Season, Support Latino-Owned Businesses
There are over 4.2 million Latino-owned and operated businesses in the US. The shops featured here are just a few of the many small and growing businesses whose products pay homage to our traditions and culture, from charro suits to miniature Maruchan earrings. Viva la Raza!
1. Charro Azteca
Francisco Galvez started Charro Azteca in 2015. Now, it is now one of the biggest retailers of authentic Mexican products in the US, including traditional charro suits and sombreros, dresses estilo folklorico, huaraches and accessories, all crafted by artisans in Mexico. But, as Francisco says, "it didn't start out that way..."
Francisco's grandfather was a charro artisan from Jalisco who embroidered belts, saddles, and other gear. The Galvez Patriarch moved his family to Zacatecas, where Francisco's father was born and raised into the charreria tradition. Francisco's father, in turn, moved his own family to California, where Francisco himself was born and raised in the proud charro tradition.
"Now I have my son and it’s my responsibility to pass along this Love for our culture." says Francisco. "The problem was finding locally authentic mexican products. This made it difficult to keep practicing the tradition my grandpa and father loved so much. I began CharroAzteca to solve this problem for others and make it affordable and accessible for everyone in this country."
View this post on Instagram"Y la luz de tus ojos divinos cambiaron mi suerte por dicha y placer" ♥️???? ????: @averiramos
View this post on InstagramThe beauty of the world lies in the diversity of its people ????????????
View this post on InstagramZacatecas is the SH*T ???? what state do you represent proudly? Comment ⬇️???????? (ALL STATES AVAILABLE/TODOS LOS ESTADOS DISPONIBLES)
View this post on InstagramTime spent playing with children is never wasted ♥️
2. Pocho Wear
https://pochowear.com/
Impossible to describe Pocho Wear's brand and mission better than the Pochos themselves...
"POCHO is a Los Angeles based and inspired streetwear brand. Our clothes represent deep love and passion for our roots, art, and culture.
POCHO takes pride in being multicultural. It is for those who know what it means to frequently cross U.S. borders and feel at home on all sides. Whether you are representing here on the West Coast or chilling on East, to the family up in Washington and down to the chicos in Florida - POCHO is for you."
View this post on InstagramRaza Space..... Merchandise. Www.Pochowear.Com .: #firstonthemoon #pocho #noborders #sisepudo #????????#walkingarte #wearitloud #chicano .: @pocho_wear #nasa #nipedo #nopasanada #trespassing #landofthefree #walkthewalk #puroorgullo #rideordie
3. Viva La Bonita
https://vivalabonita.com/
This Latina-owned lifestyle and apparel brand is "inspired by the spirit of the women who are fearless."
Viva La Bonita, a take on "Viva La Raza", celebrates a Latina's beauty, which is measured by the strength and fierceness of her spirit. As Maria Felix said, "Soy mas cabrona que bonita, y mira que soy bonita."
Viva La Bonita's t-shirts, sweatshirts, hoops, and accessories feature phrases like:
View this post on InstagramThat 3pm feeling of “I need another coffee” ???????? Keep your eyes on the prize baby. Stay motivated with our super cute and empowering ✨ Dream Big Mija ✨ Coffee Mug. Available now on VivaLaBONITA.com! Tap the photo to shop or click the link in our bio! #VivaLaBONITA #LatinaBrand #BreakTime #NeedCoffee #CoffeeMug #PeroAnoche #LatinaStyle #Latina #newarrivals #musthave #womenempowerment #girlpower #BONITA #BONITASquad #DreamBigMija
View this post on InstagramAll the feels. ????✨ Our Embroidered ✨ Crybaby Tees ✨ are available now on VivaLaBONITA.com! Tap the photo to shop or click the link in our bio. #VivaLaBONITA #LatinaBrand #LatinaStyle #Latina #newarrivals #musthave #womenempowerment #girlpower #BONITA #BONITASquad
View this post on InstagramIs the weekend over? ????✨ Keep the Pendejadas away in our Allergic to Pendejadas Mug. Available now on VivaLaBONITA.com! Shop link in bio. #VivaLaBONITA #LatinaBrand #LatinaStyle #Latina #coffeemug #musthave #AllergicToPendejadas #BONITA #BONITASquad
View this post on InstagramThey said there ain’t no hood like motherhood. And that’s the realest fact ever. ????✨ Motherhood Tees are available now on VivaLaBONITA.com! Shop link in bio. #VivaLaBONITA #LatinaBrand #LatinaStyle #Latina #newarrivals #musthave #Motherhood #womenempowerment #girlpower #BONITA #BONITASquad
4. Candy's Kloset
www.etsy.com/shop/candyskloset
Jeanette Castro is the Central American owner of Candy's Kloset, an Etsy shop which sells Jeanette's creations, including perfect miniature versions of Latino culture essentials like conchas, Maruchan, Tapatio, Abuelita, Loteria cards, and dozens more...that are actually EARRINGS, pins, and keychains. Her necklaces and bracelets (the nameplate style all Latinos babies wear), are engraved with labels like "Chula", "Chillona", "Nalgona", "Jefa", and, of course, "Chingona."
Jeanette also makes pins featuring Latino words and phrases, so next time someone asks what you want for Christmas, you can just flash your "Tamales" pin, or, if someone is annoying you, you can hit them with your set of "Me Vale" and "Vete A La Chingada" pins.
View this post on InstagramThank you to @vinstersmom for sharing all goodies from #conchaclaus. They'll look great! Don't forget to share your goodies.
View this post on InstagramFlashback to our childhood bracelets with a twist. Make sure to grab one of your own. Customizable too
View this post on InstagramBecause everyone heard this growing up! And we would calm down as soon as we heard it. Tag someone who needs it? Update! Now available!
View this post on InstagramAt this point my body is made out of these. Repost from @eilenebeniquez - @candyskloset pins are a must buy at every event!
View this post on InstagramSome of our button pins for you pin lovers. Which one do you need? All of them are available in our shop.
5. MEXUSMAR
"Motivation, Military Humor, and Apparel, with a bit of Salsa Picante y Raices. Porte y Actitud."
Mexusmar, an abbreviation of Mexican and US Marine, began as a just "for fun" Facebook page dedicated to military humor and the military experience. Little did the founders know that their page would resonate with so many of our servicemen and women. Now, Mexusmar has thousands of followers on their Facebook and Instagram profiles. In their online tienda, you can shop for t-shirts like the Loteria-inspired "El Marine", "El Sailor", "El Soldier" "El Valiente", and "El Veterano" shirts, gym apparel, and even "care packages" filled with Mexican candy that you can send (free shipping!) to friends and family.
View this post on InstagramThank you all for thinking of us during your Marine Corps Birthday Celebration. They keep coming in. Compa Jesse @jessepaz_ compa Tito @tito_7 Compa Gio @gi00vani_fu3nt3s y mi otro compa... Son la mera reata! So Humbled you guys! Thank you for sharing. . #MexUSMar
View this post on InstagramCómo Dice El Corrido, "El Tío Chuy Puso El Ejemplo" . El Soldier... El Tío Chuy del corrido "Porte y Actitud". Pa' que lo conozcan! Compositor El Compa Angel @angelalba_music . Porte y Actitud! Arre! . #MexUSMar #LaLineaMexUSMar #PorteYActitud #eltiochuy #elsoldier #corridosconhonor #colima
6. Loquita Bath And Body
"I started Loquita Bath and Body because I was looking for self-care items that spoke to me as a Latina," says brand creator Mira Perez.
"There was nothing out there, so I decided that I needed to create it, inspired by my culture and upbringing."
Mira started Loquita Bath And Body with a homemade Concha bath bomb; now, she has a line of handmade self-care products from lotions to lip balms, all inspired by elements of the young Latina's culture, like churro bath salts, mango con chamoy soap, rompope chapstick, and mazapan body butter.
View this post on InstagramFriday we release all our Gift set & ready to gift products! Get something for your homegirl, your tia, your niece, your vato, the brat in your family, for el sancho....for everyone! #loquitabathandbody #concha #latinx #shoplatinx
7. Hijos de tu Madre
www.hijosdetumadreapparel.com
"A Latina trying to do her best raising three sons with the help of God, family, laughter, cumbias and a whole lot of coffee."
Chicana mother of three Gladys, says that "a mother's love" inspired her to create Hijos de tu Madre Apparel, a line of clothing and accessories featuring words and phrases that reflect Gladys' experience as a Latina and a parent, like her catchphrase "All you need is Ganas and Coffee." We can relate.
Fun and encouraging apparel for gente chingona that work hard, love hard, and always put familia first.
View this post on InstagramSweaters will be live tomorrow on our site (so please turn notifications on) & available en vivo y a todo color exclusively @molcajetedominguero's Black Friday event. 21 and over, drinks, musica, hot deals, exclusive items, nombre, it's going to be ???????????????????????? . . . If you have a friend that likes to drink, shop, & be japi, tag them and let's make it a party! . . . #SiganmeLosBuenos #MolcajeteDominguero #BlackFriday but imma call it #BrownFriday because #BrownIsBeautiful
View this post on InstagramShout-out to all of the men trying to get out of work right now in order to make it to support a child's practice or game. You are appreciated and we see you???????????? . . . Show those men some love by tagging them in this post. . . . #DadLife #TioLife #NinoLife #Brothers #Stepdad #Coach #BaseballDad #FootballDad #SoccerDad #BasketballDad #Papasito
View this post on InstagramHope your day was filled with amor and travesuras. . . 20% off our entire shop. Link in bio! . . . #Travesuras #Travieso #Traviesa #Family #HijosDeSuMadre #BilingualBabies #Siblings #ChildrensClothes
8. Daughter of an Immigrant
www.daughterofanimmigrant.com/
The brand's name, Daughter of an Immigrant, tells you all you need to know about this Latina-owned business.
Founded by the daughter of an immigrant, the shop features a collection of pro-immigrant shirts, sweaters, jackets, and baby clothes that proudly proclaim the wearer is a "Daughter (or Son) of an Immigrant", "First Generation", or an "Immigrant" themselves.
From the website:
Our parents crossed rivers and borders to give us a better a life.
We had to know two languages and reconcile our life experiences with the legacy of our grandparents.
We learned to appreciate and treasure the land of our parents while growing up in the land of stars and stripes.
We were raised with a work-ethic no one can beat -- twice as good to get 1/2 the recognition of most.
We created this apparel as a way to express to those around us the truth of our pride.
We are proud of our history.
We appreciate the day our parents bravely crossed borders for us.
If only we can be as brave as them.
View this post on Instagram????We wanted to change the stories that were being said about our immigrant families. We wanted to show that we were not ashamed or scared - we are proud and grateful. We made a shirt and you bought it and started to share your stories too! Thank you for being a part of this community and for spreading our pro-immigrant message. Please enjoy our sale ✨ 30% off using code: THANKFUL30 ???? We love you and we look forward to continuing to craft and share the First Generation story. ✨
View this post on Instagram????We look sweet and nice but inside there is a warrior in each of us. Don’t let this pink fool you. We are fiercely proud and loyal to the ones we love.???? We are daughters of immigrants. ✨SALE IS TILL ON! 30% off using promo code: THANKFUL30 ✨✨✨ Click the link in the profile. ❤️
View this post on InstagramFirst Generation Club ???????? Who’s in it?! ???? We are the ones that others look to for help, guidance and inspiration. It’s a tough job but we are tougher ????????. ✨Buy yours now cause once they are gone they are gone for good. ???? 30% off NOW ✨ Promo Code: THANKFUL30
9. Hija de tu Madre
https://hijadetumadre.com/
Hija de tu Madre is known for their signature Virgencita jacket, which features the Virgen de Guadalupe picked out in sequins on the back. Veneration of the Virgen is deeply rooted in Latino culture, and their jacket pays homage to that. The Virgencita jacket is just one of a collection of jackets that feature different elements of Latino culture, from Frida to our national flags, emblazoned in sequins on the back.
In addition to the jackets, which Hija de tu Madre makes in adult and kid sizes, the shop also sells accessories, like jewelry, stationery, and mugs, all printed or engraved with empowering messages like "Echala Ganas" and "Make Jefa Moves."
"Our fashion serves as reminders of where we come from and who we are. Our clothes provide us with a sense of familiarity, home, and belonging." - Founder Patty Delgado
(P.S. Check out their "Buy Now, Pay Later" option...)
View this post on Instagram☝️This right here is what Hija de tu Madre is all about. ❤️ (I’m not crying, you’re crying ????) ???? @karenq10 #virgencitajacket
View this post on InstagramCultura pa las chiquitas ???? #virgencitajacket
View this post on Instagram“Nos quieren enterrar pero se les olvida que somos semillas” ???? Sigue creciendo baby girl. ???? @parischolland
View this post on InstagramIt’s officially Chocolate Abuelita & cobija San Marcos season! ???? Shop our new mug! ✨
10. Lil Libros
https://lillibros.com/
Founder Patty Rodriguez just wanted bilingual books she could enjoy reading to her own two children.
It was difficult enough to find bilingual books. let alone bilingual books that were fun, educational, and culturally relevant. So, Patty teamed up with fellow bilingual mom Ariana Stein, and together the team created Lil Libros, a series of bilingual books featuring iconic figures from history and modern culture, like Frida, Zapata, Celia Cruz, Selena and the last Aztec emperor Cuauhtémoc. They even have Loteria and La Llorona books! Each of the books helps babies and kids learn new concepts, like shapes, colors, and counting, in both English and Spanish.
View this post on InstagramBecause of you we are able to create books for all our children! THANK YOU! ✨???? #lillibros
Last, but not least:
Artsy Chica Boutique
www.facebook.com/ArtsyChicaBoutiqueSJB/
"I had a vision to combine my 2 cultures," says Mexican American Monica Marie, owner of Artsy Chica Boutique
The life-long artist is known for her signature Zarape flag, but she paints, sews, prints and sells a huge variety of art, home decor, and accessories all inspired, like the flag, by the mash-up of her two cultures, Mexican and American.
View this post on Instagram
View this post on InstagramUPDATE ⚡Stay Gold SOLD ⚡Sunday Morning... #diadelosstarwars™ they just need some small finishing touches and I should have them all done by this afternoon. #SugarSkull #DiaDeLosMuertos #MexicanFolkArt #mashupart #StarWarsMashUp #StarWars #starwarsinspired #starwarslove #StarWarsPorVida #staygold #kyloren #bobafett #Stormtrooper #darthvader #c3po #Hunter #hesnogoodtomedead #traitor #Tradionaltattoo inspired #tattooinspiration #tattooart
View this post on InstagramPillow restock!!! Get yours while you can! #SerapeAmericanFlag and #VirgenDeGuadalupe pillows sold out fast last time! #Zarape #Sarape #Bandera #Flag #MexicanBlanket
View this post on InstagramUPDATE only 1 pink and 1 small leopard left.Come on by and Grab one of a kind gifts for your friends and family at the boutique! We'll be there from 12-6ish #ShopSmallEveryday
View this post on InstagramAnd done....50 new handmade plush ornaments! My hands hate me today. #Pandulce #concha #SacredHeart #Puerquito #Cuerno #Cactus #LaBlusa #Chingona #HandMade #MexicanBread #MexicanAmerican #Christmas #Nopales
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