'La Fuerza De Creer' Mini Series Gets Premiere Date On Univision
EXCERPT: Latin Times
Univision has announced their brand new mini-series titled "La Fuerza De Creer," a collaboration with Too Small to Fail, an early childhood initiative of The Opportunity Institute and the Clinton Foundation.
The series has the purpose of continuing its efforts in the Hispanic community about the importance of their young children’s early brain development.
This marks the first time that Univision is utilizing dramatic storytelling to empower its audience and promote a social impact message.
The integration of the central message and call-to-action into the storyline of the dramatic series, “La Fuerza de Creer” is a first for the Univision network.
“La Fuerza de Creer” reflects the newest innovation and phase for Pequeños y Valiosos, which encompasses message integrations across scripted and non-scripted programming as well as through text message outreach for parents and caregivers who receive twice-weekly text prompts, tools and activities that help them transform everyday moments into brain-building opportunities for their young children.