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From Sales Associate to Superstar: Prince Royce Discusses Fame, Humble Beginnings

Entertainment By DOREAN K. COLLINS and MARISSA ARMAS720 views
From Sales Associate to Superstar: Prince Royce Discusses Fame, Humble Beginnings


Prince Royce has been in the music industry for only eight years, but he has already become a fast-rising star. The bachata singer, whose given name is Geoffrey Royce Rojas, brought his FIVE concert tour to his hometown, New York, performing at The Theater at Madison Square Garden. NBC Latino spoke to him Wednesday about his music, the future of his career, and what it was like for him to go from selling phones at a wireless store to performing on stages all across the country.

Born and raised in the Bronx to Dominican immigrant parents, Prince Royce said he has always embraced his Latin culture. "I spoke Spanish at home, and just in school or in the street... with my friends I speak in English," Prince Royce told NBC Latino. "I went to DR every summer basically, or every other summer at least... I'd stay with my grandparents and that's where I kinda just like started vibing with bachata." Prince Royce has been on tour since June, in support of his latest album, “FIVE.”

But Prince Royce wasn’t always serenading his fans with hits like “Stand By Me,” “Darte un Beso,” and “Déjà vu” which he sings with Shakira.


Before the fame and concert tours, he was a sales associate hustling for commissions at Sprint Wireless. The money Prince Royce earned at that job is how he made his self-titled first album “Prince Royce”. From humble beginnings, he credits his success to the grit and drive he gained while living in New York.