Tacos Filled With Rolled Ice Cream Are Headed to the Mission
Owner Barry Lee says he decided to open his own shop after trying other rolled ice cream shops in the Bay Area (most of which are in the South Bay). Lee plans to serve rolled ice cream three ways: in a cup, in a waffle taco that’s made in-house, and in a donut from a local bakery, which is to be eaten hot dog style. “The menu is going to be around 10 to 12 flavors of rolled ice cream to give people more options,” Lee told Eater SF. “I didn’t want to just make the ice cream and because I like the idea of tacos and donuts, I decided to put ice cream in them.”
Roll Up has ten flavors on its menu ready to go for its imminent opening, including items called 6 God (salted caramel with Oreo and Kinder chocolate), Purple Rain (ube and peanuts), Sunburnt Monkey (banana and nutella), and Thai Chee (Thai tea and lychee). Each flavor of ice cream will be made with mix-ins to add texture, Roll Up is offering a buy one, get one free soft serve promotion on opening day for those who follow their Instagram account. Once Lee gets the OK from city inspectors, he plans to open immeidately. Stay tuned for an opening date.