Pepsi Pulls Kendall Jenner Ad Following Intense Internet Backlash
IN CASE YOU’VE just awakened from a brief coma, Pepsi is taking a lot of heat for its latest ad. The broad strokes: Its official title is the word salad “Live for Now Moments Anthem”; it features reality star/model Kendall Jenner (if your coma was not-so-brief, that’s a whole other thing, which we don’t have time to get into right now); its gist is that we should all unite and “join the conversation.” In that way, the soft drink ad succeeded. It did indeed provoke conversation—about Pepsi’s tone-deafness.
In the 2-minute-39-second “short film,” Jenner throws off the chains of the modeling industry by taking off her wig, then leaving a photoshoot to join a protest. After sharing some knowing nods and #woke-ass fist bumps with her fellow protestors, the Keeping Up with the Kardashians star manages to bring everyone together by … handing a cop a Pepsi. The message is clear: All those Women’s Marches, Black Lives Matter protests, and demonstrations outside Trump Tower would be much more effervescent—and effective!—if someone had just brought some soda.
The internet, as you might suspect, disagreed. Within 48 hours the video got nearly 1.6 million views on YouTube (five times as many downvotes as upvotes), and Twitter and Facebook lit up with people pointing out just how gauche the whole thing was.