Historic Lineup of Latin Artists Team Up, Stream Live Today To Benefit Farmworkers
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The live-streaming festival features a historic lineup of Latin music, movie, and television superstars including Los Tigres del Norte, Becky G, Maná, Maluma, Luis Fonsi, and celebs like Kate del Castillo, Diane Guerrero, and even the heavy, Edward James Olmos.
The event aims to raise $3 million for the Farmworkers Pandemic Relief Fund.
Marc Anthony will be kicking off today's Cinco de Mayo "Altisimo Live!" benefit concert, which aims to raise upwards of $3 million dollars for the Farmworkers Pandemic Relief Fund.
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TODAY IS THE DAY - #AltisimoLive! In a few hours, we will be live-streaming this historical benefit event that will offer performances and interactive experiences with some of the biggest #Latin artists and entertainers who will be standing together in support of #Farmworkers currently keeping our country fed! The variety show starts at 12:00 p.m. Pacific / 3:00 p.m. Eastern and the music show starting 4:00 p.m. Pacific / 7:00 p.m. Eastern. . You still have time to join our cause! Click the link in our bio and make a difference by giving $5 (or more) this today. . . #CincoOnCinco #PhenomentalFarmworker #SupportFarmworkers
The concert is free, but viewers will have opportunities to donate throughout, $5 at a time.
“As the Spanish-language saying goes, ‘un granito de arena’ can make a difference, and in this case, $5 on Cinco de Mayo can add up to a lot,” said Enrique Santos, who, along with Eva Longoria, is co-hosting the event.
The streaming festival features a historic lineup of Latin music, movie, and television superstars including legends like Emilio and Gloria Estefan, Maná, Los Tigres del Norte, Banda Recodo, Juanes, Carlos Vives, and Alejandro Sanz, chart-toppers such as J Balvin, Maluma, Luis Fonsi, Wisin y Yandel, Ivy Queen, CNCO, Nicky Jam, and Becky G, and celebs like Kate del Castillo, Adamari Lopez, Diane Guerrero, Sofia Vergara, and Edward James Olmos. The event will also feature comedians, chefs, social media stars, and a cadre of surprise guests, as well as non-Latinos like Steve Aoki.
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Don’t miss a moment of #AltisimoLive! This historic event will unite more than 50 of the world’s leading #latin artists in support of the #farmworkers who are risking their lives to feed #America during the #covid19 #pandemic. Tune in on @AltisimoLive on #Facebook Live, #YouTube, #Twitter, #Periscope, and #Twitch on Tuesday, May 5th with the interactive #tailgate starting at 10:00 a.m. Pacific / 1:00 p.m. Eastern and the music show starting 2:00 p.m. Pacific / 5:00 p.m. Eastern. Click the link in our bio to find out how you can be part of the celebration. . #CincoOnCinco #PhenomenalFarmworker #SupportFarmworkers ***Please note that final schedule is subject to last minute changes, artist availability, and technology during COVID
The event was organized by a coalition of Latino non-profits and media companies including iHeartLatino, Justice for Migrant Women, Hispanics In Philanthropy, The Latinx House, INGEÑUITY, Hispanic Heritage Foundation, and PEOPLE en Español who aim to reframe the narrative around Cinco de Mayo and focus attention of our nation's vulnerable essential workers.
"This is an endeavor of incredible heart for an incredible cause that automatically just touches everyone's hearts because we know that our farmworkers are often overlooked," Manny Ruiz, co-creator of "Altisimo Live!" and its executive producers, told NBC. "This is the time to change that."