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Nationwide Poll Finds: 98% Of Latinos Do Not Want To Be Called "Latinx"

Culture & Community By O. DELGADO
Nationwide Poll Finds: 98% Of Latinos Do Not Want To Be Called "Latinx"

Despite the popularity of the term in the media, the vast majority of Latinos surveyed do not identify as "Latinx."

Multicultural insights agency ThinkNow Research has published the results of their nationwide poll to examine the acceptance of the term "Latinx."

According to the poll:

"Despite its usage by academics and cultural influencers, 98% of Latinos prefer other terms to describe their ethnicity. Only 2% of our respondents said the label accurately describes them, making it the least popular ethnic label among Latinos."

Although many people assume the label resonates with milennials, the poll found that only 3% of 18-34 year olds surveyed identified as "Latinx."

And the label's unpopularity was consistent across age groups, with only 2% of 35-49 year olds and no one over 50 identifying as "Latinx."

The majority of Latinos surveyed, 44%, identified as "Hispanic," while 24% identified as "Latino/Latina." 

Eleven percent preferred to identify as their country of origin (e.g. "Mexican," "Guatemalan," etc.), 7% identified as their country of origin + American (e.g. "Mexican-American," "Cuban-American," etc.), 6% identified as just "American," 5% as "Chicano/Chicana," and 1% didn't like any of the label options.

The label "Hispanic" was officially introduced in the 1980 Census (until 1970, all Latin American people were classified as "Mexican"), and refers to all Spanish-speakers, including people from Spain.

In 2000, the Census designation was changed to "Latino," which refers to all people of Latin American origin, whatever language they speak, whether it be Spanish, Portugese, or an indigenous language.

"Latinx" originated online in 2004 as a gender-neutral alternative to Latino/Latina and is the preferred label for many U.S.-born non-binary folks of Latin American origin.

While U.S.-born Latinos may accept the term "Latinx" as a way for non-binary people to label themselves, it seems the majority reject the label being forced upon them personally or on Latinos as a whole, perceiving it to be a term coined and used primarily by white people.




Non-U.S.-born Latin Americans even more vehemently reject the label, not least because it is a distinctly English word that is very difficult/impossible to pronounce in Spanish, where "x" can have "s" or an "h" sound.



As with all things, to each his own; don't force a label on anyone, and especially not on an entire people.