Mexico Airs First Commercial In Nahuatl: "Mictlān, Un Viaje Al Mundo De Los Muertos"
Mexicanos..."chingones hasta la muerte."
Cerveza brand Victoria has released Mexico's, and the world's, first ever commercial in the Aztec language Nahuatl.
Mictlān: lugar donde los muertos luchan para alcanzar el descanso eterno
These lines, appearing in white against a black screen, are the first frame in cerveza brand Victoria's, Mexico's, and the world's, first ever commercial in Nahuatl.
Cut to: a cadre of warriors decked from head to toe in skeletal war paint. Their leader, played by none other than Isaac Hernández, one of, if not the, best dancer in the world and the first Mexican to ever win the prestigious "Benois de la Danse" award, looks straight into the camera as the narration, in Nahuatl, begins.
Yo Nezahualcóyotl lo pregunto:
¿Acaso de veras se vive con raíz en la tierra?
Nada es para siempre en la tierra:
Sólo un poco aquí.
Aunque sea de jade se quiebra,
Aunque sea de oro se rompe,
Aunque sea plumaje de quetzal se desgarra.
No para siempre en la tierra:
Sólo un poco aquí. (Nezahualcóyotl)
The words are a poem by the the great philosopher king Nezahualcóyotl, who was not only a poet, but a renowned architect and a warrior.
"Viaje a Mictlān," as the commercial is called, follows Hernandez as he makes his way through the underworld, defeating crushing stone walls and dodging a barrage of arrows.
In the Aztec belief, a soul must pass through 9 strata to reach Mictlān, including earth (Tlalticpac), water, obsidian hills, obsidian wind, "the place where the banners fly, the place where people are killed by arrows, the place where people’s hearts are devoured, and the obsidian place of the dead."
Nahuatl is not just the language of our ancestors, it is still spoken by the 1.5 million Nahua living in Central Mexico. With this commercial, which features indigenous actors, Victoria pays homage to our raices, and the power and pride of the warrior that still flows in the blood of raza today.
As the commercial declares in closing:
En México somos chingones hasta la muerte.