"Juntas Imparables" Is The First Nike Campaign In Ad History Created For Mexican Women
Nike’s latest ad comes straight out of Mexico.
“Juntas Imparables” (Just Do It) is Nike’s first ever Just Do It campaign in Mexico for a female audience. The ad beckons women in Mexico, and across Latin America, to take hold of the Nike slogan and reclaim it as their own. [FULL VIDEO BELOW]
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#juntasimparables is the first ever #Nike Women’s Just Do It Campaign in Mexico! The campaign shows that the challenges of being a woman in this country are no obstacle for those who decide to achieve their goals through sport. • Production Service @theliftmx The Lift Producer @fuadabed Production design @ms.ferguerrero Wardrobe Stylist @lajapo Makeup by me! • • • #nikemexico #togetherunstoppable #makeupartist #makeupbyme #campaign #onset #setlife #lifeonset #justdoit #nikewomenmx
The new Nike video commercial starts with a traffic jam in Mexico City. A girl sits miserably in traffic with her family as her mother attempts to put hairspray on her curls.
The girl launches herself from the car, calling [to] the other girls beside her in the car, “Vamos!”
Soon, more and more women are joining their sprint including some of the biggest athletes in the game. Soccer player Nayeli Rangel races through the streets alongside gymnast Alexa Moreno, basketball player Casandra Ascencio and boxer Mariana Juárez. All of the women get to show off their skills while laying waste to those on the streets who attempt to keep them from moving forward.
Just like the [girl calls to her friends], “Vamos!,” Nike’s latest ad calls on women to aim for their goals, be bold, and propel themselves forward.
Check out the empowering ad below!